About

  • Zal Shemtov

    Founder, CEO

  • Juan Muller

    Brand Manager

  • Shea Sanchez

    Social Media Manager

  • Lisa Tsang

    Procurement Manager

  • Jared Sussman

    Lead Engineer

  • Karen Eisenberg

    Project Manager

  • Merav Leviten

    Head of Product

  • Harrieth Catama

    Marketplace Manager

  • Joyce Santos

    Customer Care

  • Sara Olson

    Industrial Designer

  • Nathalie Vered

    Head of Finance

  • Zohara Menahem

    Head of Operations

  • Mika Goldman Yakobi

    Head of Marketing

  • Rebeka Goba

    Personal Assistant

  • Stephie Robinson

    Customer Care

How Robin was born.

After an elderly relative began experiencing memory loss, we began researching products for people with dementia. We found many devices that seemed to ignore the rich and diverse lifestyles of their elderly customers, seeing them instead as a blob of oblivious patients.

Could we create a product in the elder care category that earned real fans and defined a new market?

The Robin Day Clock was our first-ever product, designed to celebrate the ongoing independence of our memory-impaired audience.

You won’t find any talk of aging, memory-loss or dementia on the Robin product or packaging.

That’s because we’re not about what’s been lost. We’re about reminding older folks of all they are still holding onto, and everything worth preserving.

To date, our Robin Day Clocks (originally sold under the American Lifetime brand) have been purchased by over 300,000 grateful families and raved about by 10,000+ Amazon reviewers.

Robin is committed to improving the way people experience their golden years, so we are donating 10 percent to the Alzheimer's Association.

As the leading voluntary health organization in Alzheimer's care, support and research, the Association is dedicated to helping all families affected by the disease.

Explore our Products